CALIFORNIA WOMEN'S CONFERENCE
Women of the Future: Leading the Way for 30 Years!
May 10 - 11 2017 - Long Beach California
Sue Fennessy is the Founder and CEO of The8App, a social media marketplace designed to empower every individual on the planet with the tools to monetize their social influence. The8App was built with the vision to deepen the direct relationship between a brand and their customers, and in the process, give the individual the ability to monetize the time they spend on social media. Obsessed with restoring humanity to digital platforms, Sue is a self-confessed data nerd, who previously founded Standard Media Index (SMI) in 2008, and transformed visibility into the global ad market.
Through partnerships with 5 of the world’s largest media buying agencies, SMI was able–for the first time ever–to provide an accurate and timely picture of the ad spend market. The data is now used daily by the world’s largest media and finance companies. Starting her first company at 21, Sue built the largest sponsorship agency in Australia and sold the company to BBDO in 2000 and went on to build the largest foreign-owned sports entertainment company in China. Sue lives in NY with her husband and three sons.
Sue sits on the board of SMI, mentors many students and is Chair of Monash University US Alumni. Sitting at the intersection of technology,
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